Associate Director of Customer Experience
With 29 years at LASER, Sam has witnessed significant changes across the energy industry, bringing both challenges and opportunities for LASER and its customers.
Passionate about enhancing the customer experience, Sam is dedicated to helping customers manage their energy costs and achieve their net zero goals. Through LASER and Lumina—brands focused on energy and carbon—she supports customers in navigating an increasingly complex and evolving landscape.
Backed by a team of dedicated energy specialists across LASER, Sam ensures a seamless, high-quality service. By removing complexities, driving meaningful change, and prioritising customer needs, she helps create solutions that make a real difference—ultimately making our customers’ lives easier.
